If you need a new way to promote your business online, article marketing could be just the ticket. By using articles to promote your business, you can look forward to a lot more visitors. Continue reading so you know how you can get started.
Make sure you do proper research for all of your articles. You want to be known as the guy who has great information, not as the guy who is spouting lies and false facts. Nothing can kill your reputation faster than being branded as a liar or a lazy writer.
In an ideal campaign, articles will be plentiful and far-reaching. This is good news, but you must have links included that take readers back to your website. These links will boost a website’s SEO and bring in new readers and potential customers. Broken or missing links completely eliminate these benefits.
Avoid inundating indexes with endless copies of exactly one article. As part of the article marketing strategy, there are numerous article indexes that can be capitalized on. Posting the same article to hundreds of directories just makes you look like a spammer. You cannot fool the search engines. Search engine spiders are wise to this tactic and will lower your page rank for it.
Make your articles relevant to a large number of people. Specialized subjects may be interesting to some, but most people won’t read past the first sentence if it isn’t something that they are interested in or passionate about. Think in terms of generalization when it comes to how you write your articles.
Rewrite your original article, or hire someone to do it for you. This article should be totally unique, high-quality, and optimized for your keyword. Be sure to write a compelling author’s resource box that contains two backlinks to your site, one pointed to your main domain, and one to the original article. Submit the rewrite to EzineArticles.com. Once your article is published there, you will have your own author’s RSS feed. Each article that is approved on Ezine will ping your author’s feed.
Rewriting programs and services can boost the total volume of articles you can use in a marketing program, but you should not rely on them exclusively. Spun and rewritten articles are not as popular as original content, with readers or search engines. The core of your article marketing campaign should always be high-quality hand-crafted articles.
When you are writing the articles themselves you must forget about your article marketing strategy. Forget where the article will be submitted. Forget about the new readers you are hoping to attract. Forget about keywords. When you are writing, do nothing but write. You will have plenty of time after the article is done to tweak it and strategize. While you are writing focus on nothing but your new content.
Your marketing success will hinge on your expertise, so try not to take on more than you can handle. Doing so can result in work that is less than high-quality. If you can’t do it right, don’t bother doing it.
Generate content for advertisements and articles, by requesting interviews with respected individuals who are familiar with your industry. With their permission, convert the interview into an article formal that can be submitted to online publications or published to your own website. For added impact, make the piece a regular feature and include a rotating cast of experts and professionals, who can attest to your brand’s quality.
Make sure your article is short and easy to read. Creating an online article involves a different set of rules than if you were writing for a magazine or journal. Do not include any filler text, thus making each of your points clear. You want to appeal equally to both a reader who does not know about the topic and a reader who has some knowledge in the field.
Open big. Anything article that is published online should start out by grabbing reader attention. Try all sorts of tactics to get your readers’ attention so that they stay on your page. The opening is what will draw in your readers. A good opening means a reader who sticks around and clicks into your website, while a poor opening means a visitor who just leaves.
If you are going to use micro-blogging sites to promote your business, be sure you understand their function before you start posting. If you fail to follow the etiquette and usage of the format, you could do more harm than good to the reputation and online presence of your business.
Start a blog. Blogging can be an effective means to draw attention to your website – especially if you have something worthwhile to say. Start a blog and leave reciprocating links on your website’s main page. You have nothing to lose by doing this and a great deal to potentially gain.
Blogging is one of the best ways to draw business to your website. There are many free sites to post blogs to engage in the feedback that your visitors may have. Setting up a blog is very simple, and it will help you attract more targeted visitors.
In addition to article directories, submit your work to different blog networks. Blogging is gaining in popularity, so getting your foot in the door is a smart way to quickly drive traffic to your website. Always add contact information to your article submissions so that people travel to your site as well.
Write guest blog posts. By writing blogs for others in your field, you gain access to their readers and make them prospective buyers of your products or services. Remember to include a link to your site somewhere in the article so they can visit your site if they’d like. Guest blogs also allow you to show yourself as a competent voice in the field, as well as a skilled writer.
Article marketing is simple and affordable. As you can see, you can start marketing with articles right away. Keep this advice in mind, and you’ll be sure to find article marketing in your favor.
PS: The traditional way of doing business will never be the same, which means that those who truly want to live differently and take advantage of the digital economy will have an opportunity to do so in the quickly expanding and evolving world of eCommerce and online business…