A big part of running a successful company is learning to get the word out about your business. To do that, you need a strong marketing campaign; one of the best ways to market your company is to use email marketing. Email marketing can be a smart way to reach your target market, and here are some great tips to have success.
Offer a coupon to customers who sign up for your marketing email list. Put a form on your website where customers can sign up and set the form to email automatically new customers a coupon when they submit the form. This encourages customers to agree to allow you to send them marketing materials so that you won’t be accused of sending out spam.
Before you put someone on your email marketing list, you need to have their permission. If you don’t have their permission, you will be responsible for sending spam and there will be many complaints. Your email provider may even dissolve your account if they get wind of what you’re doing. Prevent that from happening by requesting that people subscribe to your list.
Be especially careful when crafting your first three emails to new customers. A new customer should get an introductory email inviting them to join your marketing list. Once they accept your invitation, the next email should tell them about discounts or special offers they can expect to get now that they’ve signed up. The third email should contain their first newsletter and their special offer.
Send your opt-ins a link that they must click on to confirm their subscription to your email list. This way, you ensure that it is something that they want to do, and it will protect you from getting complaints about spam. Let your opt-ins know in your pitch that they will need to click on a link.
Maximize the results of your email marketing by encouraging your readers to respond to every email. Always read and reply to these emails immediately. Building a personal relationship with each of your readers is the best way to convert them into loyal customers. This is also a good way to get more specific feedback on the success of your efforts.
Your email messages must be attention-grabbing to be successful. Finding the right approach may take some experimentation. You should change any aspect of your approach that’s not working. Once you do find a successful technique, it is important to still seek out new strategies constantly.
If you take the time to mention personal details in your emails, your subscribers will notice your efforts. If it feels more like a form letter to them, they are more likely to just delete it or block it from receiving any more. As easy as it is to add in their name, go even further. Pinpoint why, when, and where they signed up for your emails. Use that as part of your email message.
In today’s mobile world, almost nothing will hurt your email marketing campaign more than not making your message and hyperlinks accessible to mobile users. Imagine many people getting your email when they check their phones but not being able to access your site. This would affect your campaign in a highly negative manner.
Be persistent. Studies show that it takes a minimum of 7 to 8 impressions before your advertisements will take effect on a potential customer, and it could take many more. You need to touch base with your customers at least once every few weeks and assume they will not buy your product or even click your links for several iterations of messages.
If one of your customers is not happy with your products or services, you could send a follow-up email to this person that apologizes to them. Include a link on the email that tells this person to click on it to listen to the apology with their ears. The concluding postscript could inform them that they can get a free sample by clicking on the provided link.
If you are following up with your customers, you can send a follow-up email to them that includes a warning. Attach a line in your message that allows them to sign up. The closing postscript can include a phrase that this can be a very low investment on their part.
Make your emails focus on your audience, not yourself. Your customers are the ones that make your campaign a hit or a failure Be a great resource to them and try to do what you can to include feedback from them. This can be with polls, comments, etc. Getting them engaged may help you build beneficial relationships for your business’s future.
Implement a double opt-in. Sometimes clicking a little box to signify that you want to receive e-mails slips by a person. To eliminate complaints of spam, use a double opt-in. Have the person confirm that they wish to receive e-mails by verifying their e-mail or clicking a second button.
Ensure that you get customer permission before emailing them. If you are cold calling or emailing your clients, they will feel annoyed. If you get reported as a spammer, you could be penalized and most of your subscribers will simply opt-out of your email list.
Email marketing can be a boost to your business, or it can hurt your business. Use the tips laid out here to make sure that your email marketing plan does what you need it to do; apply them to your email marketing, build relationships with your customers, and raise your profits.
PS: The traditional way of doing business will never be the same, which means that those who truly want to live differently and take advantage of the digital economy will have an opportunity to do so in the quickly expanding and evolving world of eCommerce and online business…