If you’re interested in making some money on the side, then maybe mobile marketing is for you. A lot of people want to get into mobile marketing, but they aren’t sure where to start. Use this article as a guide to help you on your way to your mobile marketing goals.
Enhance your text messages with other forms of communication. Make use of multi-channel marketing. One form of communication isn’t enough for today’s audience. Each style of communication has its own set of pros and cons. This is why it is best to use more than one. Try sending direct mail, e-mail, and a text right before something important happens.
Always supply a call to action. Your customers need to know what they should be doing to purchase from you, and if you do not give them the answer, they will not be purchasing from you any time soon. Tell them you have what they need, and tell them how to get it.
Let customers give you feedback. Some mobile marketers have outgoing only messaging, meaning that a customer cannot text them back without going through a lot of hassle. Let your customers talk back to you to improve the focus of your plan, and know if you may need to do something differently.
Do your research. Understanding how mobile marketing works is the most important step to take before you get into it. Search for other marketing campaigns, and see which ones worked out well, and which did not. Having this information to back you up can put you on a successful track to marketing well.
Be consistent with your messaging volume. You should always let your customer know in advance how many messages you plan on sending out per week or month. When you do this, your customers know what to expect and will be waiting to hear from you. Make a good schedule and stick to it.
Perhaps mobile users would like to be treated a little better than the average user, and perhaps you could make them feel as if they’re getting a little extra by subscribing to your mobile site or app. You can offer special rewards just for mobile users to increase the mobile side of your business.
When defining your goals for your mobile marketing campaign, always make sure to keep them both manageable and feasible. There’s nothing quite as damaging to a campaign like this than to set high expectations, and what’s worse is that some marketers try complicated methods while thinking they will help. Keep things simple and doable.
Focus on a new type of Search Engine Optimization (SEO) for your mobile marketing campaign. Search engine optimization in the mobile market focuses primarily on using one search engine and also emphasizes your location more than regular SEO. Most of what you know about SEO remains unchanged, but there are new aspects to learn with mobile sites.
Be sure to send text messages. People usually have a ringer that will go off whenever they receive a text. They also tend to check it right away. Just make sure to send small files such as photos of a new product that you have available, thus allowing the customer the option of receiving texts or not.
It is important to keep track of all the responses that you are getting from your mobile marketing adventure. This will allow you to know if you are doing the right thing, or if you need some improvement somewhere. Use a mobile-only web analytics service to keep track of everything.
The key to mobile marketing is the location. Mobile marketing is unique in its ability to report exact locations. This gives you new ways to market based on a location that you can’t otherwise use. Figure out how to exploit this location-targeting strategy for your company.
Include audio and video in your mobile marketing strategy. Mobile marketing is more than text messages and e-mails. Today, with faster mobile download speeds, audio and video are key components to any successful strategy. Consider offering audio or video podcasts, short audio interviews or live, on-the-scene video to your media mix.
Approach your text-based mobile advertising as you would billboard advertising, short and simple. Remember, you are reaching people that are not only using mobile devices but are more than likely mobile themselves! They are on the move and their focus for any marketing message is fleeting at best. Think of it like you have two seconds to persuade your reader, much like trying to reach a driver passing by a billboard at sixty miles per hour. Get the point across quickly and avoid long copy.
To take your mobile marketing to the next level, promote your phone number. It sounds mundane to promote a telephone number when the mobile marketplace is chock full of location-aware services and directions on demand. But, do not forget most mobile devices are phones. Get your phone number out in the open. Place it prominently on the home page of your optimized website. Just one click of that phone number gives them easy access to your company.
Form a plan. You may be in a hurry to introduce mobile marketing to your campaign strategy, but you’ll be sorry if you don’t do it right. You’ve been living without it until now, so it is not going to kill you to form a solid plan that you build with a clear understanding of how to do it effectively.
Take advantage of mobile applications that many mobile consumers already use and are very popular, like Google Maps. Google has a Local Business Center that will list your business on their Google Maps for that region. This way, your business will be targeted to the audience local to your area.
To assure the emails you send out are effective, make them mobile-friendly. Make your phone number is a clickable link, for instance. Make your pages as user friendly and as nice as your regular webpages for easy viewing on mobile devices. Lots of people check their email using their phones. You should format your emails with this in mind.
A little understanding is always a confidence booster. Hopefully, this article has helped you develop a better idea of how mobile marketing can be used to successfully boost your business. There is a lot of new information all the time about tactics and improvements for mobile marketing. Make sure you are learning and staying on the cutting edge to achieve the most success.
PS: The traditional way of doing business will never be the same, which means that those who truly want to live differently and take advantage of the digital economy will have an opportunity to do so in the quickly expanding and evolving world of eCommerce and online business…