Mobile marketing can be a very personal marketing move for your business. It involves the particular needs of your company, along with personal techniques and applications. This vast world has so many techniques, applications, codes, etc. that it can seem a bit confusing as to where you need to begin. These tips can help you make sense of the confusion.
Use your message recipient’s real name. People like to feel important and recognized, and adding their real name to any messages you send out will give them those feelings. Making your customer feel like you are personalizing messages to them is a great way to make them feel welcome to your business.
Do your research. Understanding how mobile marketing works is the most important step to take before you get into it. Search for other marketing campaigns, and see which ones worked out well, and which did not. Having this information to back you up can put you on a successful track to marketing well.
More and more people are doing the majority of their web browsing directly from their mobile devices as opposed to a computer. This is essential to know because if you do not direct advertising efforts toward mobile marketing, then you are completely missing out on a particularly large audience.
No matter what type of features you’re thinking of adding to your mobile marketing campaign, you need to remember that it’s all about the execution here. Mobile users are growing at a faster rate than PC users ever have, so everyone’s attempting to go mobile. Stand out by focusing on quality execution rather than just expansion.
There are a lot of tools available to you as a mobile marketer, so make sure that you’re always willing to utilize them. Today’s modern mobile devices not only can call and text, but they play and record videos too. This means there are quite a few ways you can interact with your customers.
Although most people these days do use texting as a means of communication, not all of them know what every abbreviation stands for. A potential customer who doesn’t understand your messages is unlikely to become an actual customer.
When you email your customers, you want to specifically ask them for their cell phone number. Tell them that if they give this information you will be able to text them discounts, news about a product and any other important announcement that your company has going on. If they consent to this, they will give you their number.
For all of your product sales and information, you want to set up a link for a mobile-specific landing page. All phones need to be able to use a mobile-friendly page, and you want that link to be very easy to find so that your customers can bookmark them directly on their phones and visit often.
Be sure to lay claim to your business in each social network’s location pages. In mobile marketing, it’s all about location, location, location. Smart mobile devices, all have location awareness built into their systems, so users can tell what is around them. Make sure they can find you by claiming your page on sites, like Foursquare, Facebook Places, Gowalla, and Google Places.
Build web-based landing pages that are specialized for mobile devices. These mobile landing pages streamline design and content to offer a cleaner, more engaging mobile experience for the reader. There are many website plugins available that add mobile landing pages to your site. Check your content management system to see what plugins are on the market or hire a designer to develop one for you.
Balance your mobile marketing within an integrated media strategy. Mobile marketing alone will not take your brand to the next level. Neither will direct mail or internet marketing alone. You need to develop a multi-channel strategy that works in harmony with each other to tell the story of your brand. If you feel your mobile marketing strategy is acting on its own, now is the time to bring it into your larger marketing strategy.
Have a mobile application built for your brand, products, or services. Just a few years ago the prices for mobile applications were astronomical, out of reach for all but the biggest of brands. Today, the cost of entry is still pricey, but doable, and necessary for many. Getting your brand a location on the mobile screen can be the point of entry for a substantial amount of business.
Build exclusivity and status into your mobile marketing. Mobile devices themselves have become aspirational. Phones, tablets, and even some mobile apps have become symbols of status. Follow suit with your mobile marketing by offering exclusive content to your mobile readers or downloads only available to those who have subscribed to mobile messaging.
If you are using email as part of your mobile strategy, consider using a text strategy instead of HTML. If you haven’t optimized your HTML creative for a mobile device, the email itself can be incredibly hard to read in a mobile environment. A text email is perfect for mobile users, as it will appear the same way across all email clients and it’s easy to read on small screens.
Consider using a special offer or a discount code as your mobile ad campaign. By doing this, cell phone users who view and interact with your ad will feel like they are being rewarded for doing so. This will entice users to visit your shop or website to redeem their reward.
To entice customers and expand your branding, use QR codes. QR codes are great in sharing promotions, discounts, and coupons. They are easily captured through a cellphone and they are very easy to use. As you begin using these codes, you will be able to easily provide your customers with relevant information about your company and products.
To make sure every customer can get the most out of your ads, test them on a variety of devices. What looks good on one kind of phone might not look good on a different kind of device. Ask friends and your employees to test out your ads for you so that you can confirm they look great on every device.
While mobile marketing can be a very personal marketing move for your business, it does share the main goal of helping your business grow. As you have seen in these tips, there are various approaches, but they are all created around the idea of helping you have a successful business.
PS: The traditional way of doing business will never be the same, which means that those who truly want to live differently and take advantage of the digital economy will have an opportunity to do so in the quickly expanding and evolving world of eCommerce and online business…