Mobile marketing is a fast-paced and exciting way to get the word out about your product or services. Since your contact is direct to the customer, you need to make sure you get it right the first time or risk making a bad impression, losing a potential sale, and quite possibly garnering an unfavorable business reputation. Read on for some valuable advice on mobile marketing done right!
Add a sense of urgency or value to your mobile marketing campaign efforts. In most cases, customers following a mobile link or advertisement expect to receive information quickly and in short, segments. Rather than trying to put a large amount of content or information through a mobile channel, focus on short bursts designed to provide customers with enough information to pique their interest.
Never randomly message your customers. When messaging clients, make sure you have something interesting to say. Many campaigns have failed because they inundated their customer base with too many meaningless messages. Customers demand information in the marketing texts they receive.
Maintain your program. There is nothing more disappointing for a customer than to sign up for a mobile marketing campaign and never hear anything from the company. Take the time to send customers a message at least once a week, even if it just something simple, like telling them you are glad to have them aboard.
Make sure that your site and/or ads are consistent across multiple formats. Not every bit of mobile technology is the same, so you will need to adapt to them all. There’s nothing worse than working hard on a mobile campaign just to find out that people using a certain type of mobile OS are having trouble accessing it.
Make sure you understand what your goals are in mobile marketing. For most people, this mobile approach is on top of their normal approach, so it’s double the work. That’s why you must define what you want out of this branch of marketing before you start. This will help you streamline your campaign more efficiently.
Relearn how to create successful landing pages in particular for mobile marketing. These landing pages need to be much more streamlined than regular landing pages if you’re hoping for lead-generating pages and overall customer acquisition. Take the time to learn this skill and it will pay off greatly for you.
Make unsubscribing to your text messages or e-mails an easy and painless process. Remember that just because a customer is unsubscribing to your messages does not mean they no longer wish to be your customer. If you make unsubscribing a difficult or impossible task, your customers will lose respect for your company or brand.
If you often have great sales or give-aways, consider using SMS to get the word out. Text messages shine in their ability to cut through the clutter of an otherwise busy, application-filled mobile device. The messages usually trigger a pop-up notification on the system, making SMS a terrific choice for getting the word out about a sale that can’t be missed. But be careful to only text message customers who have signed up to receive them, as many people feel SMS mobile marketing is invasive. It could have the opposite effect on your intent.
Remember in your mobile marketing campaign that you are reaching out to customers as individuals more than as large groups. Mobile marketing is personal. The devices that your advertising is displayed on usually only have one user, so it is very personal. Use your target’s name if you can to deliver personalized content.
Keep the messages you send short and precise. Most people will not read a long message on their cell phones or tablets. Your messages should immediately mention the product or offer you are advertising. Phrase your message so that it calls for action: you should encourage people to find out more about your offer.
Don’t forget to email when you are building your mobile marketing strategy. Modern smartphones have rich email clients or the ability to open web-based email clients like Gmail or Yahoo. If you are targeting mobile users with your email campaign, be sure to optimize your email creativity to make sure it is effective on a smaller screen.
When using mobile marketing, try to use text as much as possible and avoid using large files such as pictures. You might have the best mobile device with super screaming fast 4G download speeds where you can access the net from anywhere, but your customer likely does not. So design your mobile marketing in ways the work for everyone.
Failure to make your mobile marketing cross-platform capable will cost you dearly. The variety of mobile devices available is staggering, and there are multiple platforms to be compatible with. Your ad campaign should target iPhones, Android devices, Blackberry, Windows mobile, and tablet devices.
To ensure that your ads are successful, carefully match them with the landing page. If you’re advertising cooking products, get your ads on a recipe site. If you’re advertising a fantasy football system, focus on sports-related articles. Carefully matching your ads is more important than going for sites with a high amount of traffic.
Know your audience. Mobile devices are in use by a majority of the population, however not all demographics are proficient in all of the uses available. A fully-featured smartphone application with all the bells and whistles is great if your targeted users are young and tech-savvy; however, it could be a waste of money if you are intending to reach an older customer base. Sometimes less is more, and a simple SMS-based campaign is the better choice. The key is knowing which approach fits your audience.
There is so much to consider when taking your business to the mobile marketing arena and so much at stake. Hopefully, this article has shed some light on the process and given you some smart tips on how to give your business the right exposure using mobile marketing while avoiding some of the mistakes that could cost you!