Did you know that when creating advertisements for mobile devices, you need to ensure that it matches browser compatibility standards of multiple types, as opposed to the only one or two that you would consider for computer-based content? If this interests you, then you will enjoy the rest of the mobile marketing advice that is provided below.
Integrate your mobile marketing efforts with your other marketing plans. By having mobile marketing blended with online or print marketing, you present a consistent message to your customer or client base. At the same time, allowing your customers to perform the same activities via multiple channels such as mobile applications or web sites further increases the value of your customer interactions.
Track your QR codes. There are several free sites online that allow you to keep track of the amount of traffic your QR codes produce. Use this to help you determine which marketing tactics are working best for you and eliminate those that are not quite as effective in attracting new customers.
Some mobile marketers get out of hand with their messaging and can send five to six messages a day per customer. Doing this sort of aggressive campaigning will simply turn customers off to your business, especially if they have to pay for each text that they receive from you.
Separate your customers. If you have a business that offers many different types of products or services, you may want to poll your customers to find out what they most want to hear about. Doing so can give you separate lists of customers with similar interests, so you will be able to send them information pertinent to them.
Always try to keep your mobile messages succinct. People on the move need messages that cut to the point quickly and decisively. Mobile phones also have relatively small screens so you must tailor your messages to reflect this limiting factor. By following this tip you will be able to reach more people with a more efficient message.
Decide now whether you’re going to use QR or 2D codes in your mobile campaign. Your audience may not understand how to leverage certain technology out there, so you need to ensure that you’re going with something current, popular, and people-friendly. You’re marketing to basic folks; not everyone will be tech-savvy.
Your mobile domain should strive to say as much as possible with as little as possible. You need to avoid lengthy page content that just exists due to keyword stuffing since it’s not saying anything helpful. In mobile marketing, your campaigns will need to be kept short and succinct.
If you have people working for you, make sure you explain to them how and how not to approach social media. Your mobile presence is very important here, and the last thing you need is someone representing your company poorly by deciding to spam social sites or to present your company in a bad light.
Your mobile ad campaign must be cross-platform compatible, on every major device to maintain your customer base and their attention. If your ad only works on Android, then those are the only customers you will reach! If those with a Blackberry see a jumbled mess, your message is lost. Be sure to keep the compatibility, far-reaching with every mobile ad.
Make sure that any mobile apps your company releases deliver a service your customers want. If your app has no specific purpose, there is no way it will gain the attention of consumers who you are hoping to reach.
When creating Quick Response codes (or QR codes), try using a URL shortening service first. By using the URL shortening service, you can create a simpler QR code, as QR code complexity is determined by the number of characters in any block of text that you use. A block of text with fewer characters creates a simpler QR code that is easier to scan.
Keep the messages you send short and precise. Most people will not read a long message on their cell phones or tablets. Your messages should immediately mention the product or offer you are advertising. Phrase your message so that it calls for an action: you should encourage people to find out more about your offer.
You should do your best to send personalized and targeted messages. Different groups of people are not going to be interested in the same products, and you will need to address people in different ways. Send a different message for each age group or niche you want to reach out to.
Create an opt-in database. Don’t sabotage your business by holding customers hostage. Allow customers to choose to be a part of your mobile marketing campaigns, and make opting-out an easy process. Customers don’t mind receiving communication from you through their phone, but don’t take advantage of the kindness they show unless you want to lose them.
Consider using a special offer or a discount code as your mobile ad campaign. By doing this, cell phone users who view and interact with your ad will feel like they are being rewarded for doing so. This will entice users to visit your shop or website to redeem their reward.
You must get someone’s permission to send them messages. If you do not, it will be considered spam and you could get in trouble over it. Ask people to sign up as customers, and have them tick a box that said they agree to receive promotional offers via their mobile phones.
To draw in customers who might ignore advertisements, give them ways to use their phone’s capabilities. For example, you could ask them to take a picture of an item and then email it to you to get a coupon code. People love to play with their phones, and giving them a chance to do that can attract hard to reach customers.
To summarize, you are interested in learning all that you can regarding mobile marketing. Hopefully, you found this article helpful. If so, use this great resource as a way to build up this marketing segment because not only do you care about your company, but you care about taking care of your customers.
PS: The traditional way of doing business will never be the same, which means that those who truly want to live differently and take advantage of the digital economy will have an opportunity to do so in the quickly expanding and evolving world of eCommerce and online business…