Mobile marketing is quickly becoming the best, fastest, and easiest way to reach your customers. Many people are attached to their cell phones and reaching them this way is very convenient. This article will give you ideas on how you can use mobile marketing strategies to reach out to your customers.
Mobile marketers should be mindful of the importance of aiding existing customers in sharing their subscriber status with their friends and acquaintances. Be sure to encourage customers to pass text offers onto others, and you will immediately have the power to expand your reach beyond the customer base you already had.
Make sure that your site and/or ads are consistent across multiple formats. Not every bit of mobile technology is the same, so you will need to adapt to them all. There’s nothing worse than working hard on a mobile campaign just to find out that people using a certain type of mobile OS are having trouble accessing it.
You should be focusing on all your stats as a mobile marketer and not just a few popular ones. Measure your entire success, meaning your repeat usage, bounce rate, unique visitors, and your more popular stats like downloads, opens, activations, and registrations. You want a feel for it all here.
Out of pure etiquette, refrain from sending messages out to your customers on Sundays or late at night. And even though time zones vary, make sure you never send out messages when it’s nighttime in your neck of the woods. Just wait until midday to be safe, and always avoid Sundays and Saturdays too if you can help it.
Remember to treat people on the telephone how you would like to be treated, like busy people. Keep this in mind.
You know by now that you should be interacting with your customers via mobile marketing, but you can also ask your customers to interact with you. You send them videos and messages; maybe you should ask if they have anything they want to send. Especially if you have a blog affiliated with your business, posting user videos there can increase your profile.
Approach your text-based mobile advertising as you would billboard advertising, short and simple. Remember, you are reaching people that are not only using mobile devices but are more than likely mobile themselves! They are on the move and their focus for any marketing message is fleeting at best. Think of it like you have two seconds to persuade your reader, much like trying to reach a driver passing by a billboard at sixty miles per hour. Get the point across quickly and avoid long copy.
You should do your best to send personalized and targeted messages. Different groups of people are not going to be interested in the same products, and you will need to address people in different ways. Send a different message for each age group or niche you want to reach out to.
Keep messages short. Remember, in this fast-paced world that cellphones are now a part of, shorter is better. It takes less time to read a direct, short message than it does to read a lengthy appeal for business. Keep your communication direct and concise so that people read what you send them.
Make sure that your website is mobile-friendly. Your mobile-friendly site should not be cluttered with graphics, and should only include basic but important information about your business that a mobile user can quickly get to. Mobile users do things quickly, and your site must display efficiently on their mobile devices if you want them to visit you often.
The most visible mobile marketing is in social networking. The growth of social networking is phenomenal and continues to grow. Making your company viable in the social net realm is of utmost importance. It doesn’t matter what your market segment is, you will find them on social networks every day of the week. Target these sites and build your business.
The number one rule in mobile marketing is to never spam. This is the quickest way to not only lose existing customers but to ensure that your marketing campaigns fail to reach new ones. Spam is a major problem in marketing and people who are perceived to send it to lose a lot of credibilities.
Create a message that is crafted to utilize your limits perfectly. You could shorten some words using text lingo, or create a message in any way that is going to fit the short amount of characters allotted per message while still sending the message that you wish to share.
Personalize your mobile-marketing messages. In some cases, businesses will fail to personalize the messages, which creates a message that can seem a bit like spam. If you simply use the subscriber’s name in the message, you will find a better response that is going to yield much better results.
To keep customers from opting out of your text messages, be consistent! Let them know how often you’ll send messages when you’ll send them, and don’t deviate from that. When customers know when your messages are coming, they’re more likely to look forward to them and less likely to be irritated by them.
When designing a mobile campaign, you need to have a way to track results. Have clear goals in mind of what you want to achieve before beginning and make sure you can measure the effectiveness of the campaign. There are many sites online that can help you measure results and track mobile campaigns.
When it comes to mobile marketing, one great way to connect with your customers is through QR codes. This is a great in-store idea because the customer can scan a bar code with their mobile device’s camera and obtain either an exclusive coupon, a video, or other information.
As you can see, there are many easy things you can do to make your mobile marketing campaign a success. Follow the tips that this article offers and you will be well on your way to reaching your customers and growing your clientele, through the use of successful mobile marketing.
PS: The traditional way of doing business will never be the same, which means that those who truly want to live differently and take advantage of the digital economy will have an opportunity to do so in the quickly expanding and evolving world of eCommerce and online business…