Are you looking for a way to promote your products and services past the text mediums that social media currently represent? If so, then video marketing is the next step you should try. Video marketing lets you convey body language, which no other online medium does. To learn how to get started or just better at video marketing, keep reading.
Don’t only rely on videos in your marketing campaign. They are great marketing tools, however, they should not replace your other marketing tactics. Videos should not replace content creation like article writing or blogging. Videos should simply be used to enhance the content in your marketing campaign and to build up your link portfolio.
Why not take a video while at a trade show? Many experts visit trade shows and would love to expand their customer base, and getting their name on your website is a great way to do that. Make sure to write down their information so you can spell their name right and link back to their site when you post the video – they’ll appreciate that.
To help garner even more views embed your video on your website. Most people when they think of video marketing think only of posting a video on YouTube. Instead, post it on your website and include a link on your Facebook wall and Tweet about your new video on Twitter.
Your content must be intriguing. Make your video pack a punch. Boring videos will always fail. A lot of people want to watch relevant videos. There is no better way to guarantee traffic than having interesting and entertaining videos.
Most individuals appreciate honesty. If you’re making a video, do it truthfully. If you speak honestly, people are much more likely to gravitate towards you and come back to check out more videos.
If you have a product that is quite difficult to use, you should create a video that will give step-by-step directions to users. They will appreciate the time you took to explain your products to them. This will make it more likely they will come to you when looking for additional products.
Keep in mind that some people surf the Internet using large screen televisions for their monitors. YouTube accepts large video files now. So, do not turn your nose up at high-definition content. Someone looking at your content on a fifty-inch plasma will not buy from you if they just see pixels.
Don’t ignore the negative comments left on your videos. These can often be the more informational feedback you get and should be taken to heart. Don’t take them personally, but consider how you could avoid such a comment with your next video by changing the content or how you produce it.
Be consistent. While you don’t want all your videos to look alike, you should maintain the same flair and tone throughout. Someone who has seen your work before should be able to recognize it almost instantly. This is true for video marketing and all the other types of marketing that you engage in.
Include an HTML link in the description of your video. When a video is posted to a site such as YouTube, there is an option to write a short description of the video. This is the perfect opportunity to drive traffic to your site, so take advantage of it. The link should be in a prominent place, before the actual video description.
If you are going to be the one doing the marketing in your video, rehearse in front of a mirror first. Rehearsing the script helps you catch errors and helps you deliver your lines more smoothly. You can also consider rehearsing in front of a trusted friend for some constructive feedback.
Consider hiring someone to take care of sound. You should record the sound on a separate device as your camera. This will ensure the highest possible quality, however, this can be difficult without experience. If you do not have experience with this you will want the help of someone that does.
Try doing a parody to get views for your online marketing video. Imitating a popular video or personality with parody will generate thousands of views, especially if you can coordinate your timing with real-life happenings. Use politics and celebrities or mimic the most popular ad on TV and see how fast your video takes off!
A great video marketing tip that any business can use is to find experts in your field and interview them. This not only gives you access to important and reliable information, but it also gives your business a sense of credibility. Trade shows are a great place to find experts willing to get interviewed.
A great video can be ruined by bad audio. Spend a few bucks and audio equipment that can record you. Do not rely on the microphone built into your camera. If you publish a video where the viewer can only hear the wind or cannot hear you speak, then it was not worth publishing, to begin with.
If you are new to video marketing, you should start with some simple exercises. Create a short video of yourself demonstrating a product or talking about your business and show it to some friends to get some feedback. Do not publish your videos until they look professional and convey a positive image of your brand.
Who is your video for? Is it for middle-aged moms? Or is it for young and hip teens? Maybe it’s for work-at-home single parents. Whoever it is targeted to will determine exactly what the content will be. It could be baby tips, hair styling how-tons, or how to juggle work and home life, respectively.
This article has given you several suggestions about video marketing. You might use them to get started. You might even be video marketing already and just needing some pointers on how to get better. In either case, the ideas presented here should make this marketing opportunity help you promote your cause.
PS: The traditional way of doing business will never be the same, which means that those who truly want to live differently and take advantage of the digital economy will have an opportunity to do so in the quickly expanding and evolving world of eCommerce and online business…